Brand Key Fundamentals.
Brand Imprints.

Consultant in differentiation strategy, Odile Dartus deciphers the acute memory of brands, their distinctive characters, and their fundamentals.

Odile’s background is anchored in creation where she worked initially as an Art Director, creating and directing different collections in the domains of fashion accessories and interior decoration for brands such as Lancel, Balmain, Rochas…

In parallel to this artistic path, she developed an analytical approach : Questioning the brand heritage, deciphering their key points of differentiation and their brand codes, Odile Dartus produced identity analysis for brands such as Rochas and Lancel. Gifted with this combined creative and strategic approach, Odile then worked for 3 Suisses as Director of Communication and Image. Here she launched the 3 Suisses collections, in addition to analyzing, detecting and translating brand fundamentals within the communication supports for designers such as Chantal Thomass, Kenzo….

Since then, Odile Dartus has worked as an independent consultant for brands such as VIA and Christian Dior. Today, she works across international brand groups and networks at different levels:
• Analyzing the brand fundamentals.
• Translating these brand fundamentals into the creation of collections and into all territories of the brand expression.