Why do brands change their name ? TF1 8PM News

 | 27.05.2017

French Interview of Carmen Kervella by Christine Chapel and Vincent Hilaire on TF1 8PM Breaking News on March 27, 2017.

The Dynamic of Innovation, L'Extension magazine

 | 2017

By Gaelle Rey, March 2017 | French Article

Luxury converts itself to digital for better or worse

 | 2017

By Xavier Biseul, | French article

Luxury 3.0 by C. Kervella, Femme Magazine, French

 | 20.07.2016

Nomination to the DCF Book Award

 | 2016

Nomination of the book "Le luxe et les nouvelles technologies" written by Carmen Kervella

Carmen Kervella's Lectures and Debates

 | 2016

EIML Speeaker - November 17, 2016

LUXE PACK MONACO Showcase Speaker - September 21, 2016

Speaker at LAVAL VIRTUAL 1st round Table "Virtual Commerc" - June 28, 2016

HEC Alumni Lecturer "New Technologies: The shift of the Luxury DNA" - June 16, 2016

Moderator of the WIM #2 round table "Women in the 3.0 Luxury World", March 24, 2016

ESCP Alumni Lecturer "Tomorrow's Luxury: New Customers, New Technologies" - March 23, 2016

French press articles related to the book "Le luxe et les nouvelles technologies"

 | 2016

Daily-Books : "Le luxe et les nouvelles technologies", 3/06/2016

CHAUSSER Mag : recension Laeticia Blin, 21/03/2016

The LION : "Les performances du luxe", 28/02/2016

TOPCOM : "Le web a déeacute;sormais la classe", 21/01/2016

BMW Magazine : "Les performances du luxe avec les matériaux intelligents", 28/01/2016

LA REVUE DES MARQUES : recension 14/01/2016

CIO Online : "Le luxe révolutioné par le numérique", 04/12/2015

GPO Magazine : "Le luxe et les nouvelles technologies", 03/12/2015

eMARKETING : recension Yveline Couteux, 29/10/2015

eYeka : "Les marques de luxe et le crowdsourcing", 13/11/2015

ABC LUXE magazine, French Interview by Mathilda Panigada

 | 27.10.2015


 | 10.10.2015

Discover the book

Order it on Amazon

Order it on La FNAC


 | 19.04.2014


 | 21.01.2013


 | 04.09.2012

French publication by Carmen Kervella in Influencia magazine

Read the article

aHeadLand's Global Trends & Shifts Report 2015+

 | 05.09.2010

A better vision of the future, to better build your brand. This invaluable report puts in perspective a world that is in profound mutation (earth/man, technology, usages), the evolutions of our aspirations and our way of living/lifestyle, their implications on our relations with brands, their product and services. This report also highlights the strategic issues of tomorrow for luxury sector/brands.

For more details, please refer to the REPORTS section.

aHeadLand's Analysis of the Years 2005-2008

 | 20.05.2010

The major phenomena which marked this period and will continue to shape individuals in the future.

For more details, please refer to the REPORTS section.